Indie Brands Event

Where Creativity and Commerce Meet.

The Indie Brands event delves into the world of independent brands with inspirational lectures, awe-inspiring entrepreneurs and visual eye candy from indie brands like Yellow Bird Project, KesselsKramer, 22Tracks, Etat Libre d’Orange,Tony’s Chocolonely, VANMOOF, Mr. Jones, Oggu, John Altman, Alfredo Gonzales, milque, Natwerk, Rambler, Oat Shoes, and many more.

On December 22, 2011, independent brands from all corners of the globe will come together in Amsterdam to share ideas, talk business and inspire creatives and other indie entrepreneurs in the making.

What makes for an indie brand? What is the link with the music industry? How do you maintain your independent spirit when faced with commercial success? And can an indie brand ever go mainstream without selling out? These questions and many more will be dealt with head on.

Indie Brands, the event, zooms in on The Life and Times of an Indie Brand with lectures, presentations and discussions from indie entrepreneurs, trendwatchers, scientists and some of the corporate giants that in recent years have shown great interest in indie brands.

The book Indie Brands, which tells the story of 30 independent brands, will be officially launched during the event. There will also be a special Indie Supermarket where you can buy products from different indie brands and labels.

Tickets are €17,50 (whole day) or €10,- (evening program only).
Click here to order your ticket(s)!

The Indie Brands Event is an initiative by Gummo, Anneloes van Gaalen en Pakhuis de Zwijger.

Timeline:

12.30 Live radio BNR broadcast of program ‘Zaken doen met...’

13:00-14:00 DOOR OPENS

14:00 WELCOME BY FARID BENMBAREK

14:15 1. INTRODUCTION: INDIE BRANDS 101
Keynote Anneloes van Gaalen, Indie Brands

14:30 2. INDIE BANDS & BRANDS
Keynote Yellow Bird Project

14:40 2. INDIE BANDS & BRANDS panel
Panel Yellow Bird Project, Non Records, 22 Tracks

15:00 3. THE LIGHTBULB MOMENT: HOW A BRAND IS BORN
Keynote John Altman

15:10 3. THE LIGHTBULB MOMENT: HOW A BRAND IS BORN panel
Panel Alfredo Gonzales, Natwerk, Mr. Jones and John Altman.

15:30 BREAK AND OFFICIAL OPENING INDIE BRANDS SUPERMARKET

16:00 4. MAKING IT WORK: HOW TO TURN AN IDEA INTO A BRAND
Keynote Fritz-Kola

16:10 4. MAKING IT WORK: HOW TO TURN AN IDEA INTO A BRAND panel
Panel Fritz-Kola, Milque, VANMOOF, Rambler

16:30 5. BEYOND THE BUZZ: TURNING MEDIA INTEREST INTO SALES
Keynote: OAT

16:40 5. BEYOND THE BUZZ: TURNING MEDIA INTEREST INTO SALES panel
Panel John’s Phone, Zarb, Oggu, Mr. Kitchen and Oat

17:00 LAUNCH OF JOHN ALTMAN WINE FOLLOWED BY DRINKS

18:00 DINNER

19:30 RECAP OF EVENT SO FAR

19.35 KEYNOTE: Paul Turken

19.45 PANEL DISCUSSION: Paul Turken, Anneloes van Gaalen, Onno Lixenberg

20:00 6. INDEPENDENCE AT ALL COSTS? CREATIVE FREEDOM VS CASH FLOW
Keynote: Etienne de Swardt, Etat Libre d’Orange

20:15 6. INDEPENDENCE AT ALL COSTS? CREATIVE FREEDOM VS CASH FLOW panel
Panel Etat Libre d’Orange, KesselsKramer en Ontour

20:35 7. GOING MAINSTREAM: SELLING OUT OR SIMPLY COMMON SENSE?
Keynote: Maurice Dekkers (Dahl TV and Tony’s Chocolonely)

20:50 7. GOING MAINSTREAM: SELLING OUT OR SIMPLY COMMON SENSE?
Panel with Maurice Dekkers (Dahl TV and Tony’s Chocolonely),
Henk Jan Beltman (new owner Tony’s Chocolonely),
Marieke de Goeij (brand manager Ben & Jerry’s) and
Paul Turken (Marketing and Brand expert),
Ellen Bokkinga (Concept Developer / The New Verbalizers)

21:30 ROUND UP

21:40 DRINKS + INDIE BRANDS SUPERMARKET

22:00 THE END