PR Without Frontiers: what happens when a brand tells its story across borders? With Stephen Corlett, Stein Janssen, Alexandra Kedward and Peter von Satzger.
The world is a small place, globalization is at its height, social media is here to stay, and the communications industry is increasingly required to transcend borders – geographical, cultural, and more. How do brands stay authentic whilst reflecting universal values we can all identify with? Is ‘think global, act local’ the only answer? How does this effect brand communications? And who cares anyway?
PR Salon: ‘PR Without Frontiers’ brings together thought leaders from the worlds of Advertising, PR, Branding and Marketing to look at what globalization means for both the PR industry and the communications industry as a whole.
Stephen Corlett, Managing Director, 180 Amsterdam
Stein Janssen, Head of Strategy, BSUR
Alexandra Kedward, Global PR Manager, Philips Consumer Lifestyle
Peter von Satzger, PR Director North-Europe Youth & Music, Viacom
(scroll down voor biographies)
Kerrie Finch, CEO, FinchFactor
PR Salon: ‘PR Without Frontiers’ is the second in a series of PR events aimed at English-speaking brand communicators from the worlds of PR, Marketing and Advertising. The series is hosted by FinchFactor in partnership with Pakhuis de Zwijger.
Stephen Corlett, Managing Director at 180 Amsterdam
Stephen recently returned to Amsterdam from the UK to take up the position of Managing Director at 180. Following an apprenticeship at Saatchi & Saatchi, Stephen spent 3 years at Wieden + Kennedy in Amsterdam where he oversaw the launch of The Coke Side of Life and the iconic Happiness Factory campaign. Thereafter,he has been spotted in New York where he worked at Anomaly on the award-winning Converse campaign and then in Manchester at Umbro where he was Global Brand Director – the brand winning Sports Industry Brand of the Year in 2011 and PR Brand of the Year in 2012. Now Stephen is back in The Dam, thoroughly enjoying the challenge of 180 and trying to master taking phone calls on his bike.
Stein Janssen, Head of Strategy at BSUR Amsterdam
Stein Janssen (31) is a social psychologist with a master in communications. Intrigued by human behavior and the question how to influence this, he soon found his way into advertising. Stein started his career at BSUR as a consultant in 2007 and was promoted to Strategy Director in 2009. With Stein as Strategy Director, the global campaign for MINI was awarded a Silver Lion and BSUR’s work for Britvic Fruit Shoot won a Bronze Effie.
Feeling he wanted to gain in-house experience, Stein started as Brand Identity Specialist at the Dutch luxury department store de Bijenkorf in 2010, just after it was taken over by the Selfridges group. He recently returned to BSUR as Head of Strategy and works on clients such as Libresse Europe, the Dutch State Lottery and MINI Worldwide.
Alexandra Keward, Global PR Manager at Philips Consumer Lifestyle
Alexandra is an award-winning communications professional with ten years’ international PR experience both client-side and agency. In her current role as global PR manager for the Personal Care business group at Philips Consumer Lifestyle, she leads the development of the PR strategy on global marketing communications campaigns and coaches local markets to ensure that PR is fully integrated in their market implementations. She led the development of the ‘Wake up the town’ campaign that won International PR campaign of the year (PRCA 2011 awards) and Best Integrated Campaign (Spin Awards 2011) among others.
Peter von Satzger, PR Director North-Europe Youth & Music Viacom International Media Network
Peter has impressive academic credentials, having earned degrees from Harvard University, Ohio State University, Linköping University and Uppsala University. Peter started out his career at Hill & Knowlton as a PR Consultant back in 2000. Since then he has been PR manager for Nordic Ryanair and Nordics MTV Networks, where he managed to increase the PR coverage fourfold. Currently, Peter is PR Director North Europe for Youth & Music Viacom Media Networks. He is fascinated by photography (telling a story with pictures), TV and loves hunting. He has two young children and is getting married this year.
Kerrie Finch, founder and CEO of FinchFactor
Kerrie is one of Europe’s foremost experts in reputation management for companies within the creative industries.
From Amsterdam, FinchFactor works internationally with lifestyle brands plus broadcast, production, advertising, design, digital and software development companies looking to launch, grow or consolidate.
Before FinchFactor, Kerrie was PR Director at Wieden+Kennedy Amsterdam. There, she created the PR strategy from a still-start, encompassing everything from relationship management with pitch consultancies, platform events and PR consultancy for global clients, to strategic speaker opportunities, internal communications, and thought leadership.
Prior to this, Kerrie's experience, in London and Amsterdam, includes stints in consumer technology when it wasn't sexy, and arts & entertainment when it was.