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13 16 PDZ* grote zaalPDZ* grote zaal| Tue 28 Feb '12 19:00 — 21:00  english  nederlands

PR Salon #1 (english)

Thought leaders from the worlds of Advertising, PR, Branding and Marketing will discuss the merging of their disciplines and what this means for both the PR industry and the communications industry as a whole. - Free Admission

‘The Holy Grail: What do today’s brands need from PR and who is providing it?’

As the communications landscape grows, disciplines are merging and agencies are providing more services than ever before. PR agencies are crossing over into the digital arena and advertising agencies are wandering off their traditional path and into the land previously occupied exclusively by PR specialists. Some clients are also electing to keep it all in-house.

PR Salon brings together thought leaders from the worlds of Advertising, PR, Branding and Marketing to look at what this merging landscape means for both PR industry and communications industry as a whole. We’ll be discussing what brands need from PR and who is best placed to provide it.

Speakers: Richard Gorodecky (Executive Creative Director at Amsterdam Worldwide), Anton-Jan Thijssen (Managing Director at TBWA/Busted), Elroy Bos (Director Press & Communications at Greenpeace Netherlands), Sasha Naod (Brand Communications Strategist).
Moderator: Kerrie Finch

PR Salon is a co-production of FinchFactor and Pakhuis de Zwijger.

Kerrie Finch - Founder and CEO of FinchFactor

Kerrie Finch, founder and CEO of FinchFactor, is one of Europe’s foremost experts in reputation management for companies within the creative industries.

From Amsterdam, FinchFactor works internationally with lifestyle brands plus broadcast, production, advertising, design, digital and software development companies looking to launch, grow or consolidate.

Before FinchFactor, Kerrie was PR Director at Wieden+Kennedy Amsterdam. There, she created the PR strategy from a still-start, encompassing everything from relationship management with pitch consultancies, platform events and PR consultancy for global clients, to strategic speaker opportunities, internal communications, and thought leadership.

Prior to this, Kerrie's experience, in London and Amsterdam, includes stints in consumer technology when it wasn't sexy, and arts & entertainment when it was.

Anton-Jan Thijssen – Managing Director TBWA\Busted

Anton-Jan has been working for PR, marketing and internet agencies for 15 years now. He worked for clients like Adidas, Pepsi, KLM, NUON, P&G, Ahold and Heineken. In 2005, he started the marketing and PR agency Busted with Thomas Creemers. In 2009 Busted became part of the TBWA\ network. Currently Anton-Jan is responsible for strategy and creation at TBWA\Busted and is involved as a communications strategist for TBWA\ projects and clients.

Elroy Bos - Director Press & Communications at Greenpeace Netherlands

Elroy Bos is Director Press & Communications at Greenpeace Netherlands. After graduating, he started his career as a communications researcher at the University of Wageningen. Over the years, he has gained extensive experience in communications for non-profit organisations abroad. He returned to The Netherlands for a position at Econcern and started at Greenpeace in 2008. His passions are working with people, strategy development and creative concepts.

Sasha Noad - Brand Communications Strategist

Sasha Naod is a communications designer and strategist with over ten years of specialised experience in the consumer lifestyle industry, spanning technology, fashion, entertainment and design. He has worked in a diverse range of communications roles for global brands like
IKEA, Canon, TEDx Amsterdam, Philips, Mexx and Toni & Guy.

Sasha is passionate about trends and pop culture in all its forms, and believes that marketing and communications today necessarily exists at the intersection of human relationships and meaningful consumer engagement. Sasha has been living and working in The Netherlands since 2005, most recently establishing himself as a communications consultant to
internationally-minded lifestyle brands across Europe.

Richard Gorodecky - Executive Creative Director at Amsterdam Worldwide

Richard Gorodecky is the Executive Creative Director of Amsterdam Worldwide. He has spent the last 15 years creating International advertising campaigns for some of the biggest brands in the world including Intel, Nike, Pernod Ricard, Electronic Arts, Coca Cola, Panasonic, Chevrolet and Onitsuka Tiger. Richard has worked as a graphic designer, art director and copywriter. As a creative director he finds himself specialising in all three.

He has won forty-five industry awards including a Grand Prix at Eurobest, a Gold Lion at Cannes, and a Silver Euro Effie. Nice things have been written about him in various books and magazines.

Comments (16)

Leora Rosner

Ik wil graag de PR Salon 01 bijwonen.

28 Jan 2012,3:02

Sinead Hewson

I'll be there on the 28th

2 Feb 2012,13:45

I'll be there

3 Feb 2012,10:52

I'll be there with introducee

Groet, Layana, Purpura pure pr

21 Feb 2012,13:06


Ik heb RSVP gedaan. Maar wil graag introducee meenemen; kan dat ? Marcel Olislagers

22 Feb 2012,0:53

Joyce Huisman ChalonerHuismanStudio

Thanks for the invite, will be there with Rob Meyn

22 Feb 2012,23:16

Re: Leora Rosner

Leora Rosner:
Ik wil graag de PR Salon 01 bijwonen.

Hoi Leora, als je bovenaan deze pagina op de rode RSVP-knop klikt en de stappen doorloopt ben je geregistreerd voor aanmelding.

23 Feb 2012,15:38


Where can I find ticket for the event?

23 Feb 2012,23:47

Re: Ticket

Where can I find ticket for the event?

Hi Nastia,

Entrance is free, you can reserve your seat by clicking the red RSVP button at the top of this page.

Kind regards,

27 Feb 2012,16:06

Re: Bijwonen

Marcel Olislagers:
Ik heb RSVP gedaan. Maar wil graag introducee meenemen; kan dat ? Marcel Olislagers

Hoi Marcel,

Je kunt iemand meenemen maar omdat we een 'full house' verwachten is het raadzaam je introducé ook even aan te melden. Je kunt voor hem/haar een profiel aanmaken door zelf uit te loggen en dan opnieuw het RSVP-traject te doorlopen.

Veel plezier! Hartelijke groet,

27 Feb 2012,16:08

We halen het niet

Jammer jammer, door deadlines geteisterd - Monique (Spark) & Layana (Purpura) redden het niet vanavond, dus we staan onze plek in de zaal af.

28 Feb 2012,18:40

We redden het niet vanavond

Jammer Jammer, door deadlines geteisterd: Monique (Spark) & Layana (Purpura) redden het niet vanavond - dus onze twee stoeltjes zijn vrij. Hoop iets over de bijeenkomst terug te kunnen zien / lezen later.

28 Feb 2012,18:42

Aanmelden PR Salon #2

Graag zou ik op de hoogte blijven van nieuws en (wél) aanwezig zijn bij de volgende PR Salon. Waar schrijf ik me in voor de nieuwsbrief? Dank, Martijn

29 Feb 2012,9:30

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PR agencies are crossing over into the digital arena and advertising agencies are wandering off their traditional path and into the land previously

27 Mar 2015,9:21
Comments (16)